Innovative Promotions That Work. A Quick Guide to the Essentials of Effective Design - Hardcover

Cyr, Lisa L

 
9781592532193: Innovative Promotions That Work. A Quick Guide to the Essentials of Effective Design
Hardcover
ISBN 10: 1592532195 ISBN 13: 9781592532193
Verlag: Rockport Publishers, 2006

Inhaltsangabe

Billions of dollars are spent every year on promotions, and for some, the payoff is huge. The key is creating promotions that cut through the clutter to delight, astound, amuse, shock, and touch one's intended audience in a memorable and smart way.

This book takes intelligent and well-crafted promotions and breaks down the essential elements in a caption-like format so the readers will get the maximum number of promotions and the information they need in the shortest amount of time. Despite the streamlined approach, no critical information is lost.

Featuring 140 diverse promotions, Innovative Promotions at Work: A Quick Guide to the Essentials of Effective Design deconstructs each and provides answers to designers' six most important questions: What was the promotion for? What was the concept? What was the goal? What were the challenges? What did the client require? Last, how successful was the piece?

The answers to these questions give readers the insight they need to construct a roadmap to a successful promotion of their own.

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Über die Autorin bzw. den Autor

Lisa Cyr is a designer/illustrator, writer, and national lecturer. She writes for Communication Arts, Step Inside Design, HOW, International Design, and Applied Arts and is the author of Brochure Design That Works (Rockport Publishers). The author lives in Stroudsburg, Pennsylvania.

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Verlag
Rockport Publishers
Erscheinungsdatum
2006
Sprache
Englisch
ISBN 10 
1592532195
ISBN 13 
9781592532193
Einband
Gebundene Ausgabe
Anzahl der Seiten
192
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Verantwortliche Person
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