The Sell: The Secrets of Selling Anything to Anyone: The Secrets of Selling Anything to Anyone. With a Foreword by Barbara Corcoran - Hardcover

Über die Autorin bzw. den Autor

Fredrik Eklund leads the #1 real estate team in the nation and is a member of Douglas Elliman’s senior management team in Manhattan. Originally from Stockholm, Sweden, he is active in the Real Estate Board of New York and is involved with several charities. He is one of the stars of Bravo TV's Million Dollar Listing New York and co-hosts Buying and Selling on SiriusXM radio with his brother, Sigge Eklund.  

Bruce Littlefield is a TV lifestyle contributor and New York Times bestselling author. His books include Airstream Living, Garage Sale America, and Moving In: Tales of an Unlicensed Marriage. He is also the coauthor of many bestsellers, including Zach Wahls’s My Two Moms and Barbara Corcoran’s Shark Tales. Visit him at www.brucelittlefield.com. 

Auszug. © Genehmigter Nachdruck. Alle Rechte vorbehalten.

AN IMPORTANT MESSAGE FROM YOUR AUTHOR

My journey from small-town Sweden to the very top of the most competitive sales market in the world inspired me to write the book you're holding, and doing so has been an incredible experience. Within these pages I've included my tricks, gimmicks, aces up my sleeves, and sales secrets, but I feel it's important to underline something before you get started. Success takes hard work, research, knowledge, and commitment, but the real victory comes through honesty, transparency, and being true to your word. That's what makes a truly successful person.

The subtitle of this book is The Secrets of Selling Anything to Anyone, but I want to point out that some things in life are not for sale: your loved ones, your children, your pets, your values, your integrity, your beliefs, your spirituality. It's not only that they are priceless. They are sacred. As a super salesman, it's important to remind myself that not even I can sell certain things, especially my soul. Everything else is negotiable.

-Fredrik

FOREWORD

The first time I met Fredrik Eklund was poolside atop the SLS Hotel in Beverly Hills. I was in Hollywood shooting an episode of ABC's Shark Tank, and Fredrik was on the roof attracting attention. I can spot a great salesperson from across the street and certainly from across the pool. Fredrik has magnetism that's impossible to miss. At the time, I didn't know who he was (it was before Million Dollar Listing New York), but I did know one thing: He was a success. Fredrik Eklund has that killer instinct.

When I started my NYC real estate firm in 1973 with a $1,000 loan from a boyfriend, I had no experience in sales and no doubt that I'd be successful. Back then there weren't any female-owned real estate firms in the city. It was a business worked by women and owned by men. I wasn't welcome, but I certainly got noticed. From wearing my short skirts and bright colors to calling my sales team the "Power Brokers," I created my reality-that I was the best seller in the city. And what happened? In 1999, the Corcoran Group became the number one residential real estate company in New York City.

Fredrik, a Swede with no contacts and no real estate license, came to America, and, in less than a dozen years, leads the number one real estate sales team in the nation. Now that's the American dream. How'd he do it? He knew that perception creates reality, and he had the courage to spot and seize opportunity.

The number one trait I always looked for when I was hiring someone for my company and what I look for now when I'm investing in entrepreneurs on Shark Tank is passion, a need to succeed. Someone who'd rather die than not be the best. That's Fredrik, and after reading this book, that will be you, too.

Like any great salesperson, Fredrik is very persuasive. For example, bragging about him in this foreword wasn't enough. He even talked me into giving you my five personal beliefs about becoming a success, all of which are included in his secrets to selling anything:

1. People want to do business with someone they like. Don't ever be fooled into thinking that a job is only about the product. It's not. Business is all about the people. If people like you, they're going to want to work with you. And if they don't, you're going to have an almost insurmountable obstacle to overcome. Your job is to make them like you.

2. Selling is nothing more than playing up the good and playing down the bad. If knowing how to do this comes naturally to you, you've got a head start. If you don't, you can learn. When I worked in a diner, I was up against another waitress to attract customers. All the men wanted to sit with her because she had big breasts. And, well, I don't. It was my mom who gave me my best sales (and life) advice. She told me to forget about what I didn't have, and use what I did have-a nice personality, a great smile, and the gift of gab-to get customers to want to sit in my sect