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mySAP CRM: The Official Guidebook to SAP CRM 4.0 (SAP PRESS: englisch) - Hardcover

Buck-Emden, Rüdiger; Zencke, Peter

 
9781592290291: mySAP CRM: The Official Guidebook to SAP CRM 4.0 (SAP PRESS: englisch)
Hardcover
ISBN 10: 1592290299 ISBN 13: 9781592290291
Verlag: SAP PRESS, 2004

Inhaltsangabe

Discover all of the most critical functionality, new enhancements, and best practices to maximize the potential of mySAP CRM.

Learn the essential principles of mySAP CRM as well as detailed techniques for employing this powerful SAP solution in all customer-oriented business processes. Practical examples highlight important functional aspects and guide you through the complete Customer Interaction Cycle. Plus, you'll also discover the ins and outs of key functional areas and benefit from expert advice illustrated throughout with mySAP CRM business scenarios. A fully updated presentation of the implementation methodology, as well as the technical fundamentals of SAP CRM 4.0, on the basis of SAP NetWeaver, serve to round out this formidable resource.

Highlights include:

  • Successful Customer Relationship Management
  • Business Scenarios and Business Maps
  • Architecture and Technology of mySAP CRM
  • Understanding the Customer Interaction Cycle
  • Marketing Planning: Customer segmentation, trade promotions, lead management, campaign monitoring, and success analysis
  • Distribution Planning: Sales area management, opportunity management, dispatch, transport, invoicing, monitoring, and analysis
  • Service: Management of customer installations, job handling and input planning, professional services, and service analytics
  • Channel Management
  • SAP NetWeaver

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorinnen und Autoren

Dr. Rüdiger Buck-Emden, editor and co-author of this book, has worked at SAP AG since 1990, where he has held various different management positions in the areas of Strategic Planning, Development, and Product Management, including work as assistant to executive board member, Prof. Hasso Plattner. He is currently Vice President for the business area of CRM Architecture & Technology. Dr. Rüdiger Buck-Emden is a successful author of many books and publications.

Dr. Peter Zencke has been a member of the board of SAP since 1993. He has played a significant role in the ongoing global success of mySAP CRM.

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Verlag
SAP PRESS
Erscheinungsdatum
2004
Sprache
Englisch
ISBN 10 
1592290299
ISBN 13 
9781592290291
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
462
Kontakt zum Hersteller
Rheinwerk Verlag GmbH
service@rheinwerk-verlag.de

Rheinwerkallee 4
Bonn
53229
Deutschland