Inhaltsangabe
The book introduces CPFR, a new Supply Chain Management concept, which helps companies achieve higher efficiency in their value chains. It explains an integrated process of marketing, production and sales processes in consumer goods firms (retailers and suppliers) and quantifies the resulting cost saving potentials. Cases written by experts from companies like Procter & Gamble, Henkel, Safeway, and Wal-Mart will serve to illustrate the concepts presented.
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