Netflixed: The Epic Battle for America's Eyeballs - Softcover

Keating, Gina

 
9781591846598: Netflixed: The Epic Battle for America's Eyeballs
Softcover
ISBN 10: 1591846595 ISBN 13: 9781591846598
Verlag: Penguin Publishing Group, 2013

Inhaltsangabe

The inside story of Netflix’s incredible rise and uncertain future as master of the video universe
 
Netflix has come a long way since 1997, when Marc Randolph and Reed Hastings decided to start an online DVD store before most people owned a DVD player. Yet its long-term success—or even survival—is still far from guaranteed.
 
Journalist Gina Keating recounts the fast-paced drama of the company’s turbulent rise to the top and its attempt to invent two new kinds of business. First it engaged in a grueling war against videostore behemoth Blockbuster, transforming movie rental forever. Then it jumped into an even bigger battle for online video streaming against Google, Hulu, Amazon, and the big cable companies.
 
Drawing on extensive interviews and her years covering Netflix as a reporter, Keating makes this tale as absorbing as it is important.

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Über die Autorin bzw. den Autor

Gina Keating was a staff reporter for Reuters and United Press International for more than a decade. Her work has appeared in Variety, Southern Living, and Forbes.
 

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Verlag
Penguin Publishing Group
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
1591846595
ISBN 13 
9781591846598
Einband
Tapa blanda
Anzahl der Seiten
304
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
M.E.G Cards & Gifts
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ISBN 10:  1591844789 ISBN 13:  9781591844785
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