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By Invitation Only: How We Built Gilt and Changed the Way Millions Shop - Softcover

Maybank, Alexis; Wilson, Alexandra Wilkis

 
9781591846260: By Invitation Only: How We Built Gilt and Changed the Way Millions Shop
Softcover
ISBN 10: 1591846269 ISBN 13: 9781591846260
Verlag: Portfolio Penguin, 2013

Inhaltsangabe

Gilt, currently valued at more than $1 billion, was launched by Alexis Maybank, Alexandra Wilkis Wilson, and three colleagues in 2007. It is one of the most fascinating startups of recent years. And it all began with one bold idea: to bring sample sales online and change the way millions shop.

As they write about the day Gilt.com went live: "We had created a Web site that could potentially change the rules of retail...If shopping was traditionally a slow, leisurely activity...it would now be competitive, addictive, urgent, thrilling...not just easier, but so much more fun."

Alexis and Alexandra share their perspective in this dramatic story of Gilt's birth, rise, and evolution. They show how they juggled the conflicting needs of their suppliers, engineers, marketers, and potential investors. They explain how they blended their individual strengths and weaknesses and managed their rapidly growing team. And they take us through the darkest moments of the recession when Gilt might easily have died.

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Über die Autorin bzw. den Autor

Alexis Maybank and Alexandra Wilkis Wilson cofounded Gilt Groupe with Kevin Ryan, Mike Bryzek, and Phong Nguyen. Both have BAs from Harvard College and MBAs from Harvard Business School. They live in Manhattan with their husbands and children.

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Verlag
Portfolio Penguin
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
1591846269
ISBN 13 
9781591846260
Einband
Taschenbuch
Anzahl der Seiten
288
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

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