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Insanely Simple: The Obsession That Drives Apple's Success - Softcover

Segall, Ken

 
9781591846215: Insanely Simple: The Obsession That Drives Apple's Success
Softcover
ISBN 10: 1591846218 ISBN 13: 9781591846215
Verlag: Penguin Publishing Group, 2013

Inhaltsangabe

Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped Apple recover from near death in 1997 to become the most valuable company on earth in 2012.

 

 

As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as “Think Different” and naming the iMac.

 

This book makes you a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process.

 

Segall brings Apple’s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you’ll discover how companies that leverage this power can stand out from competitors—and individuals who master it can become critical assets to their organizations.

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Über die Autorin bzw. den Autor

KEN SEGALL worked closely with Steve Jobs as ad agency creative director for NeXT and apple. He was a member of the team that created apple’s legendary “Think Different” campaign, and he’s responsible for that little “i” that’s a part of apple’s most popular products. Segall has also served as agency creative director for IBM, Intel, Dell, and BMW.

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Verlag
Penguin Publishing Group
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
1591846218
ISBN 13 
9781591846215
Einband
Taschenbuch
Anzahl der Seiten
256
Kontakt zum Hersteller
Portfolio
https://www.wetones.co.uk/

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