One Click: Jeff Bezos and the Rise of Amazon.com - Softcover

Brandt, Richard L.

 
9781591845850: One Click: Jeff Bezos and the Rise of Amazon.com
Softcover
ISBN 10: 1591845858 ISBN 13: 9781591845850
Verlag: Penguin Publishing Group, 2012

Inhaltsangabe

Amazon’s business model is deceptively simple: Make online shopping so easy and convenient that customers won’t think twice. It almost can be summed up by the button on every page: “Buy now with one click.”

Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the founder and CEO, whose unique combination of character traits and business strategy has driven Amazon to the top of the online retail world. Richard Brandt charts Bezos’s rise from computer nerd to world-changing entrepreneur.

Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon’s ongoing evolution is a case study in how to reinvent an entire industry, and one that businesses today ignore at their peril.

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Über die Autorin bzw. den Autor

Richard L. Brandt is an award-winning journalist who has been writing about Silicon Valley for more than two decades. He is well known throughout the technology community as a former correspondent for BusinessWeek, where he won a National Magazine Award. He lives in San Francisco. Visit richardbrandt.com

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Verlag
Penguin Publishing Group
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
1591845858
ISBN 13 
9781591845850
Einband
Taschenbuch
Anzahl der Seiten
240
Kontakt zum Hersteller
Portfolio
https://www.wetones.co.uk/

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Vorgestellte Ausgabe

ISBN 10:  0670920673 ISBN 13:  9780670920679
Verlag: Penguin, 2012
Softcover