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Inhaltsangabe
The best-selling authors of Trust Agents outline an approach for building idea recognition and prompting on- and offline communities to take action, sharing strategies for evaluating the actual influence of messages on intended audiences and increasing visibility. 40,000 first printing.
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Über die Autorin bzw. den Autor
CHRIS BROGAN and JULIEN SMITH are consultants and speakers who have worked with Fortune 500 companies, including PepsiCo, General Motors, American Express, and Microsoft. They have been involved in online communities and blogging for more than fifteen years. Their first book, Trust Agents, was a New York Times bestseller.
Visit chrisbrogan.com/impact
Visit inoveryourhead.net
Follow us on Twitter @chrisbrogan, @julien
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The Impact Equation: Are You Making Things Happen or Just Making Noise?
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
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Hardback. Zustand: Good. Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we've done these things isn't because we're special. It's because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it.Three short years ago, when Chris Brogan and Julien Smith wrote their bestseller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise.In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of fol-lowers. You need a potent mix of all of the above and more.Use the Impact Equation to figure out what you're doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream-media advertising cam-paign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers.Consider the phenomenally successful British singer Adele. For most musicians, onstage banter basically consists of yelling Hello, Cleveland But Adele connects with her audience, pausing between songs to discuss a falling-out with her friends, or the drama of a break up. Each of these moments comes off as if she were talking directly with you, and you can easily relate. Adele has Impact.As the traditional channels for marketing, selling, and influencing disappear and more people inter-act mainly online, the very nature of attention is changing. The Impact Equation will give you the tools and metrics that guarantee your message will be heard. Artikel-Nr. 00103458593
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The Impact Equation : Are You Making Things Happen or Just Making Noise?
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Penguin Publishing Group, 2012
ISBN 10: 1591844908
ISBN 13: 9781591844907
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Zustand: Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Artikel-Nr. 4071821-75
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The Impact Equation: Are You Making Things Happen or Just Making Noise?
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Zustand: Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Artikel-Nr. K01B-02495
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The Impact Equation: Are You Making Things Happen or Just Making Noise?
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Hardcover. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G1591844908I2N00
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Hardcover. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G1591844908I2N00
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The Impact Equation: Are You Making Things Happen or Just Making Noise?
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Zustand: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Artikel-Nr. M01591844908-V
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The Impact Equation: Are You Making Things Happen or Just Making Noise?
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
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Hardcover. Zustand: Brand New. 1st edition. 271 pages. 9.75x6.25x1.00 inches. In Stock. Artikel-Nr. 1591844908
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