The Wide Lens: A New Strategy for Innovation - Hardcover

Adner, Ron

 
9781591844600: The Wide Lens: A New Strategy for Innovation
Hardcover
ISBN 10: 1591844606 ISBN 13: 9781591844600
Verlag: Portfolio, 2012

Inhaltsangabe

How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail?

The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners -some visible, some hidden- deliver on their promises, too.

In The Wide Lens, innovation expert Ron Adner draws on over a decade of research and field testing to take you on far ranging journeys from Kenya to California, from transport to telecommunications, to reveal the hidden structure of success in a world of interdependence.

A riveting study that offers a new perspective on triumphs like Amazon's e-book strategy and Apple's path to market dominance; monumental failures like Michelin with run-flat tires and Pfizer with inhalable insulin; and still unresolved issues like electric cars and electronic health records, The Wide Lens offers a powerful new set of frameworks and tools that will multiply your odds of innovation success.

The Wide Lens will change the way you see, the way you think - and the way you win.

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Über die Autorinnen und Autoren

Ron Adner has spent the last decade studying the root cause of innovation success and failure. An award winning professor of strategy at the Tuck School of Business at Dartmouth College, and previously at INSEAD, he is a speaker and consultant to companies around the world. His writing has appeared in The Wall Street Journal, the Financial Times, Forbes, and the Harvard Business Review.


Ron Adner has spent the last decade studying the root cause of innovation success and failure. An award winning professor of strategy at the Tuck School of Business at Dartmouth College, and previously at INSEAD, he is a speaker and consultant to companies around the world. His writing has appeared in The Wall Street Journal, theFinancial Times, Forbes, and the Harvard Business Review.

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Verlag
Portfolio
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
1591844606
ISBN 13 
9781591844600
Einband
Gebundene Ausgabe
Anzahl der Seiten
278
Kontakt zum Hersteller
Nicht verfügbar
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