The Power Of Hello: How Anyone Can Master the Art and Science of Personal Magnetism - Hardcover

Charisma is not a gift, it's a tool. Cabane makes a big promise with this book - and delivers (Seth Godin)

Until I encountered Olivia Fox Cabane, I'd naively believed charisma was an intangible, magical aura. But she is changing what was considered an art into a science... around a couple of hours can transform a reasonably personable person into someone magnetic (Sunday Telegraph)

Olivia Fox Cabane is one of a new breed of extreme leadership gurus who claim to have mastered the art of 'neuroshaping', or, as she puts it, 'playing chemist with your own brain' to achieve practically superhuman powers of charm and persuasion. Charisma, posits Olivia, isn't simply a genetic gift, bestowed upon the likes of Boris Johnson and Bill Clinton. "For most people," as she puts it, "it's learnt". (The Times)

The Charisma Myth is an easy read, effectively integrating stories and research, strategies and applications, techniques and practices (New York Journal of Books)

Cabane has done us a big favour. She's woven solid science and engaging narrative into an instructive treatment of the role of charisma in leadership-a topic that (until now) we only poorly understood (Robert Cialdini, author of Influence)

We can't all be as charismatic as Alexander the Great or Madonna, but with Cabane's help, we can sure get close (Marshall Goldsmith, author of Mojo)

Practical and groundbreaking: Cabane combines a compelling analysis and breakdown of the key elements of charisma, with practical and easy to understand advice and exercises for developing one's own charisma. Highly recommended (Business World)

Cabane has done a masterful job of pulling together scientific findings and personal insights to present a coherent and compelling view of charisma. This book is engaging, clear, and chock-full of wisdom, practical recommendations, and uncommonly good sense (Stephen Kosslyn, director, Center for Study of Behavioral Sciences at Stanford)

Olivia Fox Cabane offers hands-on advice and a practical guide to humanizing leaders without compromising integrity or authority. She focuses on the 'it' factors that can make a real difference (Laura Lang, CEO, Time Inc.)