The Big Enough Company: Creating a Business That Works for You

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9781591844211: The Big Enough Company: Creating a Business That Works for You

All entrepreneurs start their companies because they think it will give them freedom-freedom to work on their own terms, be their own bosses, and create a company that meets their needs. But so often the opposite happens, and they end up encumbered by businesses that bear little to no resemblance to those they had envisioned. They wind up working for their companies, but their companies don't work for them.

Despite the freedom that striking out on your own promises, most of the accepted wisdom on how to build a small business advocates a one- size-fits-all approach. So-called experts-and sometimes just well-meaning friends-urge business owners to grow fast, be more profitable, and imitate other successful start-ups. And while these tips may work for some, they fail to consider the astounding variety of values and motivations that individuals have for starting a business. Too often, owners sacrifice their personal satisfaction in order to conform to unnecessary (and often unworkable) standards.

Adelaide Lancaster and Amy Abrams have seen this problem for years when working with women entrepreneurs like themselves. They set out to explore how successful female business owners have grown their enterprises in a way that sustains their own personal goals and needs, not someone else's standards.

Drawing on the true stories of nearly 100 entrepreneurs, as well as their own experiences, Abrams and Lancaster guide readers through the best principles that really matter when you work for yourself. For instance:

  • Figure out what's in it for you: Clarify why you started your business and what you want to get out of it over the long haul.
  • Find a role that suits your strengths: Identify where you add the most value and can have the most impact.
  • Embrace experimentation: Trying new things gives you the opportunity to see what works and what doesn't and opens up unseen possibilities.

This book empowers entrepreneurs to ignore popular "wisdom" and peer pressure to take charge of their businesses in a way that will help them succeed on their own terms.

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About the Author:

Amy Abrams and Adelaide Lancaster are the founders of In Good Company, a collaborative workspace for women business owners in New York City. In addition to their entrepreneurial ventures, they also work as consultants and career advisers, and their work has been featured in The New York Times and on MSNBC. Visit


"Today more and more women are choosing entrepreneurship as a path to express their creativity and make money, but also as a way to manage their unique work+life "fit." "The Big Enough Company" lays out a clear roadmap for success as you define it, personally and professionally. Whether starting of your business, or taking it to the next level, this book will give you answers. I''ve been running my consulting business for more than 12 years, and it helped me!"

---Cali Williams Yost, CEO of the Flex+Strategy Group/Work+Life Fit Inc. and auth

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Lancaster, Adelaide
Verlag: Portfolio Hardcover 15.09.2011 (2011)
ISBN 10: 1591844215 ISBN 13: 9781591844211
Gebraucht Hardcover Anzahl: 1
(Altenburg, Deutschland)

Buchbeschreibung Portfolio Hardcover 15.09.2011, 2011. Buchzustand: sehr gut - gebraucht. Gebundene Ausgabe 288 S. Sehr guter Zustand, ohne Namenseintrag Zustand: 2, sehr gut - gebraucht, Gebundene Ausgabe Portfolio Hardcover , 2011-09-15 288 S. , The Big Enough Company: Creating a Business That Works for You, Lancaster, Adelaide. Artikel-Nr. BU244581

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