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Inhaltsangabe
Taking the findings of behavioral economics from the cocktail party to the boardroom.
Experimental economist Kay-Yut Chen leads an economics lab at Hewlett- Packard-the first of its kind at any company. His groundbreaking research into human behavior has turned into tangible results for HP. He has saved the company millions of dollars, simply by explaining why people really do the things they do. MoneyLab offers practical lessons being put to use right now at HP and other leading companies. It explains, for instance, how to:
? Use incentives to influence employees, suppliers, and buyers
? Determine whom to trust, and how much
? Reduce the negative effects of irrational behavior by noticing patterns that don't seem logical
? Take advantage of the human tendency to game the system
In the spirit of Predictably Irrational, but with a more practical approach, Chen shows how to translate the findings of behavioral economics into concrete actions to achieve new levels of success.
Experimental economist Kay-Yut Chen leads an economics lab at Hewlett- Packard-the first of its kind at any company. His groundbreaking research into human behavior has turned into tangible results for HP. He has saved the company millions of dollars, simply by explaining why people really do the things they do. MoneyLab offers practical lessons being put to use right now at HP and other leading companies. It explains, for instance, how to:
? Use incentives to influence employees, suppliers, and buyers
? Determine whom to trust, and how much
? Reduce the negative effects of irrational behavior by noticing patterns that don't seem logical
? Take advantage of the human tendency to game the system
In the spirit of Predictably Irrational, but with a more practical approach, Chen shows how to translate the findings of behavioral economics into concrete actions to achieve new levels of success.
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Über die Autorin bzw. den Autor
Kay-Yut Chen established experimental economics research at HP Labs. His work has been featured in Newsweek, The Financial Times, and The Wall Street Journal. He lives in Santa Clara, CA.
Marina Krakovsky has reported for Scientific American, The Washington Post, and The New York Times Magazine. She lives in San Mateo, CA.
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Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business
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Hardback. Zustand: Very Good. Popular books on behavioral economics such as Predictably Irrational and Nudge have shown us that people aren't rational. But irrational doesn't mean irregular in fact, modern science has shown time and again that our behavior, strange as it sometimes seems, follows predictable patterns. Just as the physical world is governed by gravity, electromagnetism, and other invisible forces, so human behavior is guided by a set of forces that we can't see but whose evidence is all around us. Now a pioneering Hewlett-Packard economist describes fascinating experiments into human behavior and offers practical lessons being put to use right now at HP and other leading companies. Using examples as timely as the auto industry bailout, it tackles key issues such as: How managers can use incentives to encourage employees, suppliers, and buyers to take on more risk in line with the company's goals How to reduce the negative effects of irrationality on the part of employees and customers by paying attention to patterns in decision making-even when they don't, at first glance, make sense. How to take advantage of the human tendency to game the system and skirt the rules to their own benefit. Artikel-Nr. 00094932355
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Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business
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Secrets of the Moneylab : How Behavioral Economics Can Improve Your Business
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Secrets of the Moneylab : How Behavioral Economics Can Improve Your Business
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Penguin Publishing Group, 2010
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ISBN 13: 9781591843542
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Secrets of the Moneylab : How Behavioral Economics Can Improve Your Business
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Penguin Publishing Group, 2010
ISBN 10: 1591843545
ISBN 13: 9781591843542
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