Unfolding the Napkin: The Hands-On Method for Solving Complex Problems with Simple Pictures - Softcover

Roam, Dan

 
9781591843191: Unfolding the Napkin: The Hands-On Method for Solving Complex Problems with Simple Pictures
Softcover
ISBN 10: 1591843197 ISBN 13: 9781591843191
Verlag: Penguin Publishing Group, 2009

Inhaltsangabe

An original workbook companion to the acclaimed business bestseller The Back of the Napkin

Dan Roam's The Back of the Napkin, a BusinessWeek bestseller, taught readers the power of brainstorming and communicating with pictures. It presented a new and exciting way to solve all kinds of problems-from the boardroom to the sales floor to the cubicle jungle.

The companion workbook, Unfolding the Napkin, helps readers put Roam's principles into practice with step-by-step guidelines. It's filled with detailed case studies, guided do-it-yourself exercises, and plenty of blank space for drawing. Roam structured the book as a complete four-day visual-thinking seminar, taking readers step-by-step from "I can't draw" to "Here is the picture I drew that I think will save the world."

The workbook teaches readers how to:
•Improve their three "built-in" visual problem solving tools.

•Apply the four-step visual thinking process (look-see-imagine-show) in any business situation.

•Instantly improve their visual imaginations.

•Learn how to recognize the type of problem to choose the best visual solution.

If The Back of the Napkin was a guide to fine dining, Unfolding the Napkin is the cookbook that will soon be heavily marked up and dogeared.

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Über die Autorin bzw. den Autor

Dan Roam is the internationally bestselling author of five books on visual communication, including The Back of the Napkin, Blah Blah Blah, and Show and Tell, and is the founder of the Napkin Academy, the world's first online visual-thinking training program. He has helped leaders at Microsoft, Boeing, eBay, Kraft, Gap, IBM, the US Navy, the US Senate, and the White House solve complex problems with simple pictures. Dan and his whiteboard have appeared on CNN, MSNBC, ABC, CBS, Fox, and NPR.

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Verlag
Penguin Publishing Group
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
1591843197
ISBN 13 
9781591843191
Einband
Tapa blanda
Anzahl der Seiten
320
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Phaidon Verlag GmbH
gpsr@phaidon.com

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