An expansion on the author's popular Fortune article, "What It Takes to Be Great," builds on his premise about success being linked to the practice and perseverance of specific efforts, in a full-length report that draws on scientific principles and real-world examples to demonstrate his systematic process at work. First serial, Fortune. 30,000 first printing.
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Geoff Colvin, Fortune’s senior editor at large, is one of America’s most respected journalists. He lectures widely and is the regular lead moderator for the Fortune Global Forum. A frequent television guest, Colvin also appears daily on the CBS Radio Network, reaching seven million listeners each week. He coanchored Wall Street Week on PBS for three years. He lives in Fairfield, Connecticut.
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