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Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition - Hardcover

Kawasaki, Guy

 
9781591842231: Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

Inhaltsangabe

Challenging popular corporate practices of using buzzwords and a pedigreed workforce to promote agenda-based productivity, the best-selling pundit and entrepreneurial author of The Art of the Start makes lighthearted and common-sense recommendations for being professionally competitive in the real world. 40,000 first printing.

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Über die Autorin bzw. den Autor

Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, “Boot Camp for Start-ups,” around the world. Kawasaki is the author of seven previous books, including Rules for Revolutionaries.

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