Likening successful decentralized companies to a starfish that can survive and grow even if its parts are separated, a reference for organizational leaders draws on the examples of such companies as eBay, Sun, and GE to reveal the potential of alternate organizations.
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Ori Brafman is a lifelong entrepreneur. His adventures include a wireless startup, health food advocacy group, and a network of CEOs working on public benefit projects, which he co-founded with Rod Beckstrom. He holds a BA in Peace and Conflict Studies from UC Berkeley and an MBA from Stanford Business School.
Rod A. Beckstrom is a serial start-up entrepreneur. He founded CATS Software Inc, which he took public and has helped start and build other high tech firms. Rod has served on various private and nonprofit boards. He holds a BA and MBA from Stanford and is a Fulbright Scholar.
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