The Hummer And the Mini: Navigating the Contradictions of the New Trend Landscape - Hardcover

Waters, Robyn

 
9781591841364: The Hummer And the Mini: Navigating the Contradictions of the New Trend Landscape

Inhaltsangabe

The author of The Trendmaster's Guide reveals how "contradictory trends" can help business leaders to plan and execute a successful professional strategy, in a resource that explores unlikely lucrative concepts in the realms of luxury commodities, mass customization, and social capitalism.

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Über die Autorin bzw. den Autor

Robyn Waters is the former VP of trend, design, and product development at Target, where she worked with hot designers like Michael Graves, Philippe Starck, and Todd Oldham. She now has a consulting firm, RW Trend, that advises companies on how to track and translate trends into sales and profit, and stay ahead of the curve. The author of The Trendmaster's Guide, she lectures around the world and lives in Minneapolis.

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