Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them - Softcover

Silverstein, Michael J.; Fiske, Neil; Butman, John

 
9781591840701: Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
Softcover
ISBN 10: 1591840708 ISBN 13: 9781591840701
Verlag: Penguin Publishing Group, 2008

Inhaltsangabe

Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.

In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.

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Über die Autorin bzw. den Autor

Michael J. Silverstein is a senior vice president of The Boston Consulting Group and the coauthor of the business bestseller Trading Up. He works with leading companies around the world.

 

 


Neil Fiske is the former head of the Chicago office of The Boston Consulting Group and is now the CEO of Bath & Body Works.


John Butman is an established business author and journalist.

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Verlag
Penguin Publishing Group
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
1591840708
ISBN 13 
9781591840701
Einband
Tapa blanda
Anzahl der Seiten
320
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
M.E.G Cards & Gifts
443000000000
paula@megcards.com

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