Book by Michael Silverstein Neil Fiske
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Hardcover. Zustand: Very Good. Trading up This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9781591840138
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Zustand: Bueno. : Descubre cómo las empresas pueden beneficiarse del auge del "nuevo lujo" en el mercado de consumo. Michael Silverstein y Neil Fiske exploran las motivaciones de los consumidores de clase media que están dispuestos a pagar más por productos y servicios de alta calidad. A través de estudios de caso y análisis rigurosos, este libro ofrece estrategias para crear y comercializar productos que satisfagan las aspiraciones emocionales de los clientes y generen un mayor valor para las empresas. EAN: 9781591840138 Tipo: Libros Categoría: Negocios y Economía Título: Trading Up: The New American Luxury Autor: Michael Silverstein| Neil Fiske Editorial: Viking/Allen Lane Idioma: en Páginas: 336 Formato: tapa dura. Artikel-Nr. Happ-2025-08-05-0395c9d9
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Hardcover. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.4. Artikel-Nr. G1591840139I2N00
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Hardcover. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.4. Artikel-Nr. G1591840139I2N00
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