Publish Your Own Magazine, Guidebook or Weekly Newspaper: How to Start, Manage & Profit from Your Own Home-Based Publishing Company (Culture Tools) - Softcover

Williams gives away hundreds of trade secrets, sharing with us what he himself learned by trial and error. --Betty Hodges, Durham Morning Herald

An informative, practical compendium of experienced advice that will prove to be of immense value for anyone contemplating the creation of their own home-based publishing venture. Highly recommended! --Midwest Book Review

A gold mine of unique publishing ideas, with step-by-step plans for implementing them. Use it as your introduction, inspiration and road map to becoming a successful publisher. --Dan Poynter, author of The Self-Publishing Manual

A remarkably thorough guide to publishing with tips and information that will be invaluable in all publishing enterprises. --Judith Appelbaum, author of How to Get Happily Published

A great idea stimulator. Covers the publishing of magazines, travel guides, real estate guides, weekly newspapers and directories, as well as books. --John Kremer, author of 1001 Ways to Market Your Books

Truly one of the best books in the small press field. --Nigel Maxey, Publisher

We have succeeded in several of the projects that you describe in Publish Your Own Magazine, Guidebook, or Weekly Newspaper. We have a book publishing company and now we are starting up a free circulation shopper in coastal Maine. Thanks for your help! --Lance Lobo, Publisher, Laureate Press

If you're thinking of starting a home-based publishing business, you can't be without Publish Your Own Magazine, Guidebook or Weekly Newspaper: it tells how to not just publish a winning title, but how to make it profitable with no money up front. All kinds of successful periodicals and what made them tops are reviewed in a title which covers circulation, readership, proposal writing, optional publication formats, niche markets and more. --the Bookwatch"

Publish Your Own Magazine, Guidebook, or Weekly Newspaper was the catalyst to get me going with my newspaper. I ve read scads of how-to books. Yours is rock-solid and down-to-earth. It was clear that you had done what you were teaching. --Peter F. Brown, Publisher"

I have been reading a terrific book recommended by a friend who publishes her own newspaper on Daniel Island off the South Carolina coast near Charleston. Sue calls it her "publishing Bible." The book, "Publish Your Own Magazine, Guidebook or Weekly Newspaper," was written by Thomas A. Williams, who has done all three things in his title and will share with you the ideas and concepts that helped him succeed. In the back of his book, Tom has compiled a library of forms he has used successfully in his publishing business. Several of them are stylized diaries to help you and your sales staff keep accurate records of your performance. Several of these you may already be using. One he recommends is a one-sheet Advertising Sales Report. It helps you and your people track who they called on, what they sold, the amount paid and their commissions. This is a simple report your sales people turn in at the end of the week to help you figure out the commissions due them. Tom recommends you pay commissions only when the advertisers have paid you. Another is a Sales Call Report. It lists sales contacts, business names, dates and the results of their calls. This should be a help to them and you. If someone's performance is flagging, you only have to review their call reports with them to detect patterns that are holding them back. A third is a planner, "This Week's Projected Sales Calls." This helps your people plan their days and weeks. It seems like a lot of paper work. And many sales people hate it. But it is a discipline that will help not only the rookies but your pros who may be suffering sales slumps. All of these reports can be automated. You can set them up in any word processing program you and your people use. There is a wide variety of contact management and other software available including spread sheets and other fancy stuff that would make an accountant salivate. Some are as expensive as they are fancy. I recommend you keep it simple. Let the computer work for you, not the other way around. --Jerry Bellune, Publisher's Auxiliary: August 2004

Williams provides a dynamic step-by-step guide to creating everything from tourism books and niche market magazines to specialty tabloids, using your home computer.