Unwired Business: Cases in Mobile Business - Hardcover

Barnes, Stuart

 
9781591406648: Unwired Business: Cases in Mobile Business
Hardcover
ISBN 10: 1591406641 ISBN 13: 9781591406648
Verlag: IRM Press, 2005

Inhaltsangabe

Unwired Business: Cases in Mobile Business provides a source of high-quality, practical case studies of the planning, implementation and use of mobile and wireless data solutions in modern business. The selected case studies are both good examples of wireless and mobile solutions and classical cases of multiple areas of common development. Unwired Business: Cases in Mobile Business presents how these emerging technologies can help businesses create a strategic advantage in the market, typically by becoming more efficient, effective and profitable. The examples provide ideas and points of reference for managers who seek to devise and implement mobile applications for business advantage. In particular, this book is useful for managers that would like to better understand the implications of wireless and mobile technologies for today's organizations.

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Über die Autorin bzw. den Autor

Stuart J. Barnes is Chair and Professor of Management at the University of East Anglia, UK. Stuart has been teaching and researching in the information systems field for over a decade. Eusebio Scornavacca is Lecturer of Electronic Commerce at the School of Information Management, Victoria University of Wellington, New Zealand. Before moving to Wellington, Eusebio spent two years as a researcher at Yokohama National University, Japan.

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Verlag
IRM Press
Erscheinungsdatum
2005
Sprache
Englisch
ISBN 10 
1591406641
ISBN 13 
9781591406648
Einband
Gebundene Ausgabe
Anzahl der Seiten
316
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

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