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Inhaltsangabe
"M-Commerce: Global Experiences and Perspectives" focuses on the emerging growth of mobile telecommunications and mobile commerce around the world. To provide a global perspective, this book describes approaches from three major regions of the world - North America, Europe, and Asia-Pacific - and highlights several countries from each region. These countries are significant because of their large existing base of mobile telecom users, their future potential, their innovativeness in mobile telecom technology development, and their leadership in launching new mobile applications. "M-Commerce: Global Experiences and Perspectives" contains chapters from authors of many countries, and while each chapter examines a specific country indepth, all the chapters use a common integrative framework called the CLIP (communications, locatability, information provision, and payment processing) application-theoretical framework. These four core functions underlie various mobile telecommunications services offered world-wide. This conceptual framework facilitates a deeper understanding of the effective business strategies for m-commerce.
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Über die Autorin bzw. den Autor
Nikhilesh Dholakia is Professor of Marketing, E-Commerce, and International Business in the College of Business Administration at the University of Rhode Island (URI). He has published extensively in the fields of Marketing, e-Commerce, and Consumer Culture. Dr. Dholakia holds a Ph.D. from the Kellogg School of Management at Northwestern University. Morten Rask is Assistant Professor of International Business, Marketing and E-business in Department of Management and International Business Studies at the Aarhus School of Business in Denmark. His Ph.D. dissertation was about Global B2B e-commerce. He holds an M.Sc. in International Business Economics and a Ph.D. in International Business from Aalborg University in Denmark, and has practical work experiences in Silicon Valley, USA. Ruby Roy Dholakia is Professor of Marketing and E-Commerce in the College of Business Administration, University of Rhode Island (URI)
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