Innovator's Guide to Growth: Putting Disruptive Innovation to Work - Hardcover

Anthony, Scott D.; Johnson, Mark W.; Sinfield, Joseph V.; Altman, Elizabeth J.

 
9781591398462: Innovator's Guide to Growth: Putting Disruptive Innovation to Work
Hardcover
ISBN 10: 1591398460 ISBN 13: 9781591398462
Verlag: Harvard Business Review Press, 2008

Inhaltsangabe

More than a decade ago, Clayton Christensen's breakthrough book The Innovator's Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities.

In The Innovator's Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power.

With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to:

Follow a market-proven process -- so your company can reliably create blockbuster businesses
Create structures, systems, and metrics -- so the disruptive innovations that will power your firm's future growth receive the funding and personnel needed to succeed
Create a common language of disruptive innovation -- so managers can reach consensus around counterintuitive courses of action

Incisive and practical, this book helps your company take the steps necessary to benefit from disruption -- instead of being eclipsed by it.

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Über die Autorin bzw. den Autor

Scott D. Anthony is president of Innosight, a consultancy cofounded by Clayton Christensen that helps organizations build innovation expertise. Mark W. Johnson is chairman and cofounder of Innosight. Joseph V. Sinfield is a partner at Innosight. Elizabeth J. Altman is vice president of strategy and business development in Motorola's Mobile Devices business.

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Verlag
Harvard Business Review Press
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
1591398460
ISBN 13 
9781591398462
Einband
Gebundene Ausgabe
Anzahl der Seiten
320
Kontakt zum Hersteller
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Verantwortliche Person
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