The Ultimate Question: Driving Good Profits and True Growth - Hardcover

Reichheld, Fred

 
9781591397830: The Ultimate Question: Driving Good Profits and True Growth
Hardcover
ISBN 10: 1591397839 ISBN 13: 9781591397830
Verlag: Harvard Business Review Press, 2006

Inhaltsangabe


CEOs regularly announce ambitious growth targets, then fail to achieve them. The reason? Their growing addiction to bad profits. These corporate steroids boost short-term earnings but alienate customers. They undermine growth by creating legions of detractors—customers who complain loudly about the company and switch to competitors at the earliest opportunity.
Based on extensive research, The Ultimate Question shows how companies can rigorously measure Net Promoter statistics, help managers improve them, and create communities of passionate advocates that stimulate innovation. Vivid stories from leading-edge organizations illustrate the ideas in practice.
Practical and compelling, this is the one book—and the one tool—no growth-minded leader can afford to miss.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Harvard Business Review Press
Erscheinungsdatum
2006
Sprache
Englisch
ISBN 10 
1591397839
ISBN 13 
9781591397830
Einband
Gebundene Ausgabe
Anzahl der Seiten
224
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar