In today’s world, customers don’t want to hear sales pitches, but so many salespeople still rely on them. In his breakthrough handbook, Ditch the Pitch, Steve Yastrow, founder of a successful business strategy consulting firm, asks us to throw out everything we've been taught about pitching to customers. Steve’s advice: tear up your sales pitch and instead improvise persuasive conversations. Ditch the Pitch is an essential read for salespeople, business managers, and anyone wishing to persuade those around them. Organized into six habits, with each habit consisting of three practices necessary for mastery, Ditch the Pitch is designed to teach Yastrow's approach to fresh, spontaneous, persuasive conversations. These new skills will show the reader how to identify the details that make each customer unique and subsequently navigate a conversation that focuses on the right message for the right customer at the right time.
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In addition to Ditch the Pitch, Steve Yastrow is the author of We: The Ideal Customer Relationship and Brand Harmony. Steve is president of Yastrow and Co., a consulting firm that helps organizations create powerful stories and communicate them in ways that build customer relationships and drive results. Steve's clients include McDonald's Corp., The Cayman Islands Department of Tourism, Jenny Craig International, and Great Clips for Hair, and many others. For more info visit www.yastrow.comReview:
In these high pressure times of bite-size communications we all hunger to be listened to and cared for individually. Our customers know great hospitality, the kind that is not about selling but treating their needs as our highest priority. Steve Yastrow's teachings are applicable to any business that values long-standing success based on personal relationships. -- Alex von Bidder, Managing Partner, The Four Seasons Restaurant, NYC
Business is an act of improvisation, and I'm thrilled to see this thought brought into such sharp focus by Steve Yastrow. There's an axiom in our work: the less you plan the more you'll discover. We'd all benefit from ditching the pitch more often, and co-creating with our clients and prospects so we can discover more. -- Tom Yorton, CEO, Second City Communications
This new and refreshing approach to persuasive marketing will appeal to readers in sales jobs and beyond. -- Publishers Weekly
It's simple: sell to people the way you'd like to be sold to. This book will give salespeople the courage to be human. -- Seth Godin, Author of The Icarus Deception
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