Eric Sink on the Business of Software (Expert's Voice)

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9781590596234: Eric Sink on the Business of Software (Expert's Voice)
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Eric Sink on the Business of Software is a selection of the best and most popular essays from the author's website. This insightful collection of essays explore the business concerns that programmers face during the course of their careers--particularly those programmers who are small independent software vendors. Sink also covers issues like starting your own business, and then performing the hiring, marketing, and finances in a style that programmers understand, sprinkled with a touch of humor. Table of Contents * What Is a Small ISV? * Whining by a Barrel of Rocks * Starting Your Own Company * Finance for Geeks * Exploring Micro-ISVs * First Report from My Micro-ISV * Make More Mistakes * Small ISVs: You Need Developers, Not Programmers * Geeks Rule and MBAs Drool * Hazards of Hiring * Great Hacker != Great Hire * My Comments on "Hitting the High Notes" * Career Calculus * Finding a Product Idea for Your Micro-ISV * Marketing Is Not a Post-processing Step * Choose Your Competition * Act Your Age * Geek Gauntlets * Be Careful Where You Build * The Game Is Afoot * Going to a Trade Show * Magazine Advertising Guide for Small ISVs * Tenets of Transparency * Product Pricing Primer * Closing the Gap, Part 1 * Closing the Gap, Part 2

Vom Verlag:

Eric.Weblog() has 50,000 regular users; consistently included on the list of the most popular feeds in

Sink founded a company that was named to the Inc 500

Book explains tough topics like marketing and hiring, in terms that programmers understand—all sprinkled with a touch of humor

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Sink, Erik
Verlag: Berkeley, CA : Apress, (2006)
ISBN 10: 1590596234 ISBN 13: 9781590596234
Gebraucht Softcover Erstausgabe Anzahl: 1
Antiquariat Buchdreher
(Freiburg, Deutschland)

Buchbeschreibung Berkeley, CA : Apress, 2006. 1. Aufl.. 320 S. ; 229 mm x 152 mm Sprache: Deutsch Gewicht in Gramm: 417 Gr.-8°, Karton broschiert guter Zustand. Artikel-Nr. 10754

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