Compilation of Multi-Item Measures for Consumer Behavior and Advertising (v. 4) (Marketing Scales Handbook) - Hardcover
Inhaltsangabe
MARKETING SCALES HANDBOOK, VOLUME IV: CONSUMER BEHAVIOR covers all new or new uses of previously developed scales in consumer behavior and advertising that appeared between 1998 and 2001. 654 scales are presented along with a description, the origin of the scale, reliability, validity, and other useful information for the academic and professional researcher. This volume includes two indices: by author and by publication.
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MARKETING SCALES HANDBOOK, VOLUME IV: CONSUMER BEHAVIOR covers all new or new uses of previously developed scales in consumer behavior and advertising that appeared between 1998 and 2001. 654 scales are presented along with a description, the origin of the scale, reliability, validity, and other useful information for the academic and professional researcher. This volume includes two indices: by author and by publication.
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Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series)
Verlag:
South-Western Educational Pub, 2005
ISBN 10: 1587992051
ISBN 13: 9781587992056
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Beispielbild für diese ISBN
Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series)
Verlag:
South-Western Educational Pub (edition 1), 2005
ISBN 10: 1587992051
ISBN 13: 9781587992056
Gebraucht
Hardcover
Anbieter: BooksRun, Philadelphia, PA, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Good. 1. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Artikel-Nr. 1587992051-11-1