Verwandte Artikel zu Absolut: Biography of a Bottle
Inhaltsangabe
An examination of the successful Absolut Vodka advertising campaign reveals how various ad agencies falsely claimed credit for the original ideas when in fact the campaign was conceived by two junior advertising assistants.
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Über die Autorin bzw. den Autor
Carl Hamilton is one of Sweden's most provocative and original literary voices. He is a television host of the critically acclaimed show Dilemma, a political commentator and a columnist for Scandinavia's largest popular newspaper, Aftonbladet. In the tradition of Sweden's great nineteenth century writer, August Strindberg, Hamilton uses black wit to expose public hypocrisy.
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Absolut: Biography of a Bottle
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
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Hardback. Zustand: Good. An examination of the successful Absolut Vodka advertising campaign reveals how various ad agencies falsely claimed credit for the original ideas when in fact the campaign was conceived by two junior advertising assistants. Artikel-Nr. 00097327288
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Absolut : Biography of a Bottle
Anbieter: Better World Books, Mishawaka, IN, USA
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Zustand: Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Artikel-Nr. 13245303-6
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Absolut : Biography of a Bottle
Anbieter: Better World Books, Mishawaka, IN, USA
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Zustand: Fine. 1st Edition. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good. Artikel-Nr. 52657190-6
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Absolut: Biography of a Bottle
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Hardcover. Zustand: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G1587990024I3N10
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Absolut: Biography of a Bottle
Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
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Hardcover. Zustand: Very Good. Absolut: Biography of a Bottle This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9781587990021
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Absolut: Biography of a Bottle
Verlag:
Cengage Learning, Inc, United States, Florence, 2000
ISBN 10: 1587990024
ISBN 13: 9781587990021
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Paperback
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
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Paperback. Zustand: Very Good. While conducting research in business ethics, Carl Hamilton discovered that the official history of Absolut's advertising success was somewhat less than 100 per cent pure. The ideas behind the campaign should have been credited to the junior guys, not to the high-profile ad men on Madison Avenue, nor to the suits at hip TBWA. The history of the bottle began in the 1970s with three Swedish designers. Their concept broke every rule; it was everything a vodka bottle cannot - must absolutely not - be. The design, however, won the award for the year's best American design and a Madison Avenue ad agency took the credit. The Swedish vodka in the ugly bottle made a chance debut at Studio 54 and became a huge success. Every ad agency involved claimed the triumph for themselves - especially those that initially rejected the winning design. When Vin & Spirits - the state-owned producer of Absolut - discovered that Hamilton was to write a book about his findings, they tried every strong-arm tactic to halt its publication. The book, however, became an instant bestseller in Sweden. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR001990634
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Absolut: Biography of a Bottle
Anbieter: Wonder Book, Frederick, MD, USA
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Zustand: Very Good. Signed Copy . Very Good dust jacket. Inscribed by author on half title page. Artikel-Nr. N25OS-00373
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Absolut: Biography of a Bottle
Verlag:
Texere Publishing 25/11/2000, 2000
ISBN 10: 1587990024
ISBN 13: 9781587990021
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Hardcover
Anbieter: Bahamut Media, Reading, Vereinigtes Königreich
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Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Artikel-Nr. 6545-9781587990021
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Absolut : Biography of a Bottle
Anbieter: Robinson Street Books, IOBA, Binghamton, NY, USA
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Hardcover w DJ. Zustand: Used: Very good. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDIndustrial / Commercial Art & Design: VERY Good hardcover with VERY Good dustjacket. Artikel-Nr. ware760wg068
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Absolut: Biography Of A Bottle
Anbieter: SZ Global, Toronto, ON, Kanada
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Hardcover. Zustand: Collectible-Like New. This book is the ?official story? of how Absolut Vodka came to be. Carl Hamilton found that publishing this book in Swedish would cost him his job at a prestigious economics institute. When he published an expanded version of a research project based on a research project commissioned by the liquor company, Vin and Spirit, he lost his job at the Stockholm School of Economics. His book credits Absolut?s huge popularity to the ?little guys? rather than to the suits at large ad agencies. This book is the Liar?s Poker of marketing, revealing the sordid stories behind the official one. Artikel-Nr. 9781587990021
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