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When first published, Marshall McLuhans Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century. This edition of McLuhans best-known book both enhances its accessibility to a general audience and provides the full critical apparatus necessary for scholars. This critical edition makes available for the first time the core of the research project that spawned the book.
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Herbert Marshall McLuhan (1911-1980) was a Canadian philosopher, whose work is one of the cornerstones of the study of media theory. Born in Edmonton, Alberta, McLuhan studied at the University of Manitoba and the University of Cambridge. He began his teaching career as a professor of English at several universities in the US and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life.
McLuhan coined the expression "the medium is the message" and the term global village. He also predicted the World Wide Web almost 30 years before it was invented. He was a fixture in media discourse in the late 1960s. In the years after his death, he continued to be a controversial figure in academic circles. With the arrival of the Internet and the World Wide Web, interest was renewed in his work and perspective, both of which are frequently referenced today in both academia and pop culture.„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
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Understanding Media: The Extensions of Man (Critical Edition)
Anbieter: Fundus-Online GbR Borkert Schwarz Zerfaß, Berlin, Deutschland
Verkäuferbewertung 5 von 5 Sternen
hardcover. Zustand: Sehr gut. Auflage: cricitic. ed. 611 Seiten Sehr sauber erhalten. n a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in operational and practical fact, the medium is the message. When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century. This edition of McLuhan's best-known book both enhances its accessibility to a general audience and provides the full critical apparatus necessary for scholars. In Terrence Gordon's own words, "McLuhan is in full flight already in the introduction, challenging us to plunge with him into what he calls 'the creative process of knowing.'" Much to the chagrin of his contemporary critics McLuhan's preference was for a prose style that explored rather than explained. Probes, or aphorisms, were an indispensable tool with which he sought to prompt and prod the reader into an "understanding of how media operate" and to provoke re ISBN 9781584230731 Sprache: Englisch Gewicht in Gramm: 697. Artikel-Nr. 1263753
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Understanding Media _ The Extensions of Man
Verlag:
Gingko Press, Corte Madera, 2003
ISBN 10: 1584230738
ISBN 13: 9781584230731
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Hardcover
Anbieter: San Francisco Book Company, Paris, Frankreich
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Very good. Zustand des Schutzumschlags: very good. Hardcover Octavo dust jacket. papered boards, dust jacket, 611 pp Standard shipping (no tracking) / Priority (with tracking) / Custom quote for large or heavy orders. Artikel-Nr. 85283
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Understanding Media: The Extensions of Man : Critical Edition
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
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Hardcover. Zustand: Brand New. critical edition. 500 pages. 7.50x5.25x1.75 inches. In Stock. Artikel-Nr. 1584230738
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