Designers can save time, money and frustration with this essential guide to printing. Covering all of the topics that have made it a popular title for years, along with the latest developments in the industry, Getting It Printed features:
* A comprehensive look at how to work with printers--everything from estimates, pricing and negotiating to trade customs and quality guidelines
* Easy-to-follow explanations of the top printing processes and techniques
* All of the information designers need to choose the right papers and inks for their projects
* Hard-to-find knowledge about proofing, output and color
Whether they're independent, in-house or students, designers will want to have this book at hand. It's the ultimate printing resource!
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Eric R. Kenly is the founder and CEO of I.O. Technologies, a technical consulting and content development firm specializing in the creation of learning programs for the communications industry.
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