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Logo Lab: Featuring 18 Case Studies That Demonstrate Identity Creation from Concept to Completion - Softcover

Simmons, Christopher

 
9781581805499: Logo Lab: Featuring 18 Case Studies That Demonstrate Identity Creation from Concept to Completion
Softcover
ISBN 10: 1581805497 ISBN 13: 9781581805499
Verlag: HOW Books, 2005

Inhaltsangabe

Take a look inside...

...And get the inside scoop on a variety of logo processes, from concept to completion. Follow author Christopher Simmons as he interviews the designers and clients of 18 well-known logos. He investigates the stages of logo completion, shares sketches, conducts in-depth interviews, documents the approval process, and provides commentary and analysis.

Why is one process suitable for one client or industry, and not for another? How do different designers address different problems? How can different projects be approached in similar ways? Find the answers inside, along with outstanding examples of logos that really work.

  • Queer Eye for the Straight Guy
  • The Houston Texans
  • Taylor Guitars
  • Noche restaurant
  • NYC2012 Olympic bid
  • Estrus records
  • Converse
  • The Georgia Music Hall of Fame

By giving the reader a behind-the-scenes peek at how both corporate giants and low-budget operations acquire winning logos, this book is a practical and inspiring reference for any designer.

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Verlag
HOW Books
Erscheinungsdatum
2005
Sprache
Englisch
ISBN 10 
1581805497
ISBN 13 
9781581805499
Einband
Taschenbuch
Anzahl der Seiten
144
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Verantwortliche Person
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