This book helps designers handle those odd projects by detailing all the inside info they so desperately need - from specs and templates to quick fixes and gritty solutions. Projects cover: Menus, order forms, catalogs and annual reports; Compact disks, hang tags, labels, polybags and videos; Book covers and magazines; Self-mailers, invitations, advertisements and solicitations; Signage, billboards and trade show booths awards, forms, buttons, tickets and more; Designers will find a bounty of approaches and solutions, insider advice for working with printers, photographers, illustrators, and tips for stopping emergencies before they start.
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Scott Boylston is a professor of graphic design at the Savannah College of Art and Design. He previously worked as an art director for a New York City design firm, where he developed packaging for cosmetic companies, including Estee Lauder, Elizabeth Arden and Yves Saint Laurent.
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