Creativity for Graphic Designers

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9781581800555: Creativity for Graphic Designers
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Helps fellow designers keep the creativity and the great design flowing. Presented in sketch-book style, 25 case studies show how award-winning designers imagine, polish and sell their designs.

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Oldach, Mark
Verlag: Cincinnati, Ohio: North Light Books, (1995)
ISBN 10: 158180055X ISBN 13: 9781581800555
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Buchbeschreibung Cincinnati, Ohio: North Light Books, 1995. Buchzustand: Sehr gut. 138 S. Ein gutes und sauberes Exemplar. - Techniken, die Kreativität anzukurbeln, nicht nur für Grafiker und mit vielen Beispielen aus der Praxis -- Inhalt: Preparing for Ideas -- Getting to the Message -- Thinking With an Open Mind -- Controlling the Creative Process -- Knowing Who the Client Is -- CASE STUDY: The Progressive Corporation Annual Report -- Preparing the Client for Creativity -- Client as Creativity Gatekeeper -- CASE STUDY: Brainstorm Managing Expectations -- Beyond the Client Interview -- Decompressing After the Interview -- Looking Beyond the Client for Information -- CASE STUDY: CD-ROM Packaging Marketing Program -- Defining the Boundaries for Creativity -- CASE STUDY: Mayo Clinic Pharmacist CD-ROM -- Processing the Information -- Understanding and Clarifying the Message -- Defining the Objective -- CASE STUDY: First Impression -- Positioning and Marketing Program Developing the Design Criteria Spinning the InformationCASE STUDY: Noranda Inc. Annual Report -- Getting to Ideas -- Brainstorming Alone -- Catching the Ideas -- More Is Better -- CASE STUDY: Visual Symbols Library on CD-ROM -- Follow an Uncharted Trail of Ideas -- Look to the Obvious -- Empty Your Brain of the Obvious -- CASE STUDY: DIFFA, Chicago Benefit -- Communications Program -- Know When and Where You Get Most of Your Ideas Give Yourself Some Parameters and Constraints Combining Ideas to Make New Ones Extremes and OppositesCASE STUDY: Mark Oldach Design -- Self-Promotion Program Know When to Go for a Walk -- Brainstorming in a Group -- Create a Haven for Innovation -- Look for the Creative Potential in all Projects, Big and Small -- Merging Words and Images_ -- CASE STUDY: Andersen Consulting, Marketing BrochureH -- for the Technology Assessment Group¦ -- Creative Word PlayI -- Collect Words -- CASE STUDY: Step 2 Identity and Kick-off Event Invitation -- Listen to the Words -- Organizing With Words -- Exploring Images -- CASE STUDY: Champion Paper "Imagination"Series -- Doodle and Sketch -- Choose Tools That Implement Creativity -- CASE STUDY: Warner Bros., Total Jazz CD Cover -- A Picture is Worth a Thousand Words -- Beyond Ideas -- When Do You Stop Brainstorming? The Voice of Judgment £orm'mg\Aea$ Into Solutions -- CASE STUDY: Posted Communications, Poster Series -- Growing Ideas -- Editing Ideas -- Evaluating Your Ideas -- Reviewing the Objectives -- Remembering the Design Criteria -- CASE STUDY: Jacor, Inc. Annual Report -- Editing: Transforming the Concept -- Editing: Eliminating -- CASE STUDY: Passport Brochure -- Adding Substance to Concept -- Voice, Vision and Viewpoint -- CASE STUDY: Museum of Contemporary Art Giant Book -- Risk Is Relative -- Identifying an Original Idea -- Understanding Style -- Style With Rationale -- Passion as a Creative Tool -- CASE STUDY: Cooper-Hewitt Museum Exhibit, -- Packaging the New Can You Be Too Creative? Identifying a Good Idea -- Can a Creative Solution Look Conservative, Even Boring? -- CASE STUDY: UCLA Summer Sessions Poster and -- Claes Oldenburg Catalog for Gemini G.E.L. -- Pushing Ideas -- Enhancing the Concept Through Implementation -- Grid -- Type -- CASE STUDY: Recycled Paper Promotion, Remarque Paper -- CASE STUDY: Identity Program for Marlene Marksl -- Identity Program for Linda Chryle Images Color Paper -- CASE STUDY: Caterpillar Capabilities Brochure Printing and Finishing Intuition -- CASE STUDY: Children's Book, journey: Travel Diary of a Daydreamer Accidents Contrast -- Sweating the Details Looking at the Big Picture -- Remember the Audience, In Spite of the Client -- Is the Design Working? -- Managing Client Expectations -- Controlling the Decision Making Process Creativity Begets Creativity. ISBN 158180055x Sprache: Englisch Gewicht in Gramm: 550 Mit zahlr. auch farb. Abb. - Broschiert. Artikel-Nr. 932243

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