The Photographer's Guide to Marketing and Self-Promotion - Softcover

Piscopo, Maria

 
9781581157147: The Photographer's Guide to Marketing and Self-Promotion
Softcover
ISBN 10: 1581157142 ISBN 13: 9781581157147
Verlag: Allworth, 2010

Inhaltsangabe

This fourth edition is updated throughout with the best current marketing and promotional practices, including using e-mail, social media, and effective Web sites; what's new in photography portfolios; how to shoot what you want and sell it too; plus 25 in-depth case studies interviewing top photographers in commercial, editorial, wedding, portrait, event, and fine art photography. Promotion pieces, portfolios, researching and winning clients, negotiating rates, finding and working with reps, computers, and the ethics of good business are just a few of the topics covered. Real-life examples, case studies, and interviews, clearly show photographers how to build a satisfying and lucrative career.

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Über die Autorin bzw. den Autor

Maria Piscopo has been a photographer’s representative for more than twenty-five years. She has consulted, lectured, and written extensively about the business of selling photography. She works with artists, designers, and photographers, speaks at industry conferences, conducts professional seminars and conference workshops, and teaches courses at various colleges, including the Art Center College of Design in Pasadena, Orange Coast College, and Laguna College of Art and Design. The author of The Graphic Designer’s and Illustrator’s Guide to Marketing and Self-Promotion, she has had articles published in many industry magazines, such as HOW, Digital Output, Petersen’s PHOTOgraphic, Rangefinder, Step-By-Step, Shutterbug, and Communication Arts. She lives in Costa Mesa, California.

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Verlag
Allworth
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
1581157142
ISBN 13 
9781581157147
Einband
Taschenbuch
Auflage
4
Anzahl der Seiten
256
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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Vorgestellte Ausgabe

ISBN 10:  1581150962 ISBN 13:  9781581150964
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Softcover