Building Design Strategy: Using Design to Achieve Key Business Objectives - Softcover

Lockwood, Thomas; Walton, Thomas

 
9781581156539: Building Design Strategy: Using Design to Achieve Key Business Objectives
Softcover
ISBN 10: 1581156537 ISBN 13: 9781581156539
Verlag: Allworth, 2008

Inhaltsangabe

How can design be used to solve business problems? That's the question answered, in many innovative ways, by Building Design Strategy. Mark Dziersk, EunSool Kwon, Arnold Levin, Laura Weiss, and many more top-name contributors share their experience and insights. Topics explore the full range of issues today, including thinking ahead; adapting to challenges; developing tangible strategies; using design to convey ideas; choosing worthwhile projects to help growth; using design to create fiercely loyal customers.

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Über die Autorin bzw. den Autor

Thomas Lockwood is president of The Design Management Institute and an international authority
on brand and design management. He lives in Boston. Thomas Walton is editor of The Design Management Institute’s Design Management Review. A former professor of architecture, he serves as a design leader for the Public Buildings Service at the U.S. General Services Administration.

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Verlag
Allworth
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
1581156537
ISBN 13 
9781581156539
Einband
Taschenbuch
Anzahl der Seiten
272
Kontakt zum Hersteller
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Verantwortliche Person
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