Designing Logos: The Process of Creating Symbols That Endure - Softcover

Gernsheimer, Jack

 
9781581156492: Designing Logos: The Process of Creating Symbols That Endure
Softcover
ISBN 10: 1581156499 ISBN 13: 9781581156492
Verlag: Allworth, 2008

Inhaltsangabe

How to design great logos, step by step by step.

* Lavishly illustrated with 750 color images
* How-tos, case studies, and detailed analysis of well-known logos

What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Through 750 color illustrations, classic logos are analyzed, and readers will learn a thirteen-point system for measuring the effectiveness of any logo. Learn about the uses of positive and negative space, balance, color, and typography; follow intriguing case studies; discover how to make effective presentations to clients. Designers, marketing and branding specialists, educators, and students everywhere need this definitive guide to creating great logos.

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Über die Autorin bzw. den Autor

Jack Gernsheimer, the cofounder of Partners Design, has designed nearly 500 logos for clients ranging from one-person start-ups to Fortune 500 corporations. A contributor to Communication Arts, Graphis, Print, Novum, and other publications, he lives in Bernville, PA.

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Verlag
Allworth
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
1581156499
ISBN 13 
9781581156492
Einband
Taschenbuch
Anzahl der Seiten
224
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Deutschland