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Mastering Technical Sales: The Sales Engineer's Handbook (Artech House Technology Management and Professional Development Library) - Hardcover

Care, John; Bohlig, Aron

 
9781580533454: Mastering Technical Sales: The Sales Engineer's Handbook (Artech House Technology Management and Professional Development Library)

Inhaltsangabe

Two business, sales, and marketing consultants offer guidance on selling high-technology products, emphasizing the establishment of "personal excellence" in key performance drivers in technical sales. Chapters address every aspect of the process, with frameworks provided to develop a more effective, personalized, and systematic approach to improving personal performance. Special attention is given to the team sales concept and the importance of the contributions of the technical professionals who directly support sales. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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