Winning Telco Customers Using Marketing Databases (Artech House Telecommunications Library) - Hardcover

Mattison, Rob

 
9781580530361: Winning Telco Customers Using Marketing Databases (Artech House Telecommunications Library)
Hardcover
ISBN 10: 1580530362 ISBN 13: 9781580530361
Verlag: Artech House Publishers, 1999

Inhaltsangabe

This book teaches telecommunications companies how to develop a competitive marketing process and how to utilize database marketing to gain and maintain relationships with profitable customers. Mattison, author and consultant to the telecommunications industry, discusses organization strategies, how to use billing systems and call information, and how to make use of marketing media, including direct marketing and accents these lessons with examples of successful telecom marketing campaigns to highlight ways to increase and keep a strong customer base. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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Über die Autorin bzw. den Autor

Rob Mattison is a leading international authority on knowledge management, database implementation, data warehousing, and data mining. He is the author of five books, and his skills as both a speaker and consultant to the telecommunications industry are in constant demand.

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Verlag
Artech House Publishers
Erscheinungsdatum
1999
Sprache
Englisch
ISBN 10 
1580530362
ISBN 13 
9781580530361
Einband
Gebundene Ausgabe
Anzahl der Seiten
344
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar