Can’t find a job? Maybe you’re seeing only half the picture!
Half the job market is invisible
Are you spending all your time applying to posted job openings—postings that draw hundreds, and in some cases, thousands of applications? No matter how perfect you are for the job, there is always someone else who’s a little more qualified, more experienced. The key to success in the current job market is breaking through to the hidden job market. Over half of all jobs go to someone who did not apply to a posted opening at all. What are they doing and how are they doing it? They’re finding new jobs before the posting hits the Internet.
Career guru Donald Asher offers proven strategies for finding great opportunities in any industry. With Cracking the Hidden Job Market you’ll stop wasting time and effort and beat the job-search odds by learning how to:
• find jobs that are never posted anywhere
• get complete strangers to help you find a job
• convince potential employers to give you an interview—even when they’re “not hiring”
• find—and land—the new jobs in this, or any, economy
Every page of Cracking the Hidden Job Market is packed with no-frills fundamentals to change the way you look for a job, this time—and forever!
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DONALD ASHER is the author of eleven books on careers, job search, and higher education. He is a contributing writer for numerous publications and career sites and is a tireless speaker, making more than 150 appearances at college and corporate campuses across the United States each year. Recent teaching engagements have also taken him abroad to India, China, South Korea, and Germany. When he isn’t traveling, Donald Asher divides his time between northern Nevada and San Francisco, California.
Preface: How to Use This Book
I wrote this book with a particular reader in mind. If you are smart, hard working, a real contributor, and someone who is open to new things, great! We’re on the same page. My goal is to help good people find the employment that will advance their personal and professional objectives. I like to write for and advise intelligent people. Since most people don’t read books, and you’re reading this one, I’m just going to assume you’re one of the good people: a high performer who wants to be of value to others and make the world a better place for all.
Most job seekers look for work this way: they try things out, see what seems to work and what doesn’t, then revise their approach and go at the project again. In this book, important steps to the search are presented in the order in which you would normally begin doing them. But here’s the problem: you’ve probably already started your job search. You don’t have time to read this book from cover to cover before you get out there and try some of these approaches. So, recognizing that you’re already in the thick of things, I have crafted an organizational structure that supplies information in more than one spot, often introduced in one place and then more fully explicated in a later chapter. So, be aware that information is in more than one section. Use the table of contents, the index, and a little common sense to get the most out of this guide. Skip any parts that don’t apply to you, or that you find boring. Feel free to skip ahead. You can always return to these sections later if they become more relevant. In the real world, you learn as you go. You’re going to do some things right and some things wrong. You may eventually decide to go back and do some things over from scratch. You will definitely decide to do many things systematically that you had been doing haphazardly.
I will put my disclaimer right here: this book is not for everybody. I will ask you to do things that most people don’t like to do, such as contact strangers and ask for something. However, not liking something is relative. Do you dislike foreclosure? Do you dislike the idea of being unemployed for a long time? Do you disdain the idea of begging your parents and members of your family for just enough money to get through another month while you wait for a career miracle? If you can say to yourself, “Yes, some of the techniques make me feel uncomfortable, and feel a bit risky, but they definitely look like they’re going to work,” then this book is for you. If you look at some of the suggested approaches and say to yourself, “I’d rather beg on a street corner for my next meal,” then pursue that option. There is logic to the hidden job market, and it is presented in this book. If this logic makes sense to you, so will the book. One thing is certain, however: continuing to do the same thing over and over again and expecting a different outcome is the definition of insanity.
This may not be the only job book you need. You’ll probably need a resume book and an interview guide. You may need some reference works peculiar to your field. You should read a new career book about once a week during your job search. Check them out from the library or borrow them if you don’t want to buy them. This book should be, however, your central guide to getting a great new job.
Musical Chairs and Porridge
The Labor Economy
The labor market is like a cruel and heartless game of musical chairs. When the music stops, you’d better get your butt on a seat. The clever, the nimble, and the quick may find a chair. This book is about how to be clever, nimble, and quick.
In a good economy, about half of all jobs go to someone who did not respond to an advertisement of any kind. They had friends on the inside, or they walked up at the right time. In a bad economy, even more jobs go to insiders. Employers can have their choice of candidates—too much choice, in fact. I could post an ad for a redheaded, five-foot-tall, Australian trick pony rider, and get stacks of applicants. Almost all of them would be willing to ride a pony, and more than some of them would be redheaded, five feet tall, and Australian. Once a job is posted, you have to be perfect, you have to have friends on the inside, or you have to be the first in line. This book is about getting friends on the inside, or being at the head of the line.
I recently spoke with a Fortune 1000 HR manager who still gets a stack of paper resumes every day. He grabs a two-inch slice out of the pile every morning and throws away the rest. “I don’t want to hire anyone who is unlucky,” he says, “and there are only so many hours in the day.” This book is about how to create your own luck.
What most people believe about a job search is wrong. By using the wrong techniques, you could look for work forever without finding employment. Or you could decide to learn something new, something radically different.
That’s what this book is about. Something new and radically different. It’s about understanding the invisible part of the job market, and learning how to get into that invisible world and play it to your advantage. The hidden job market is all the jobs that change hands without being advertised, and jobs that may be advertised but go to insiders. This book is about how to be an insider. To manage your career today you must understand this world. Let’s start right now.
First, all industries are always hiring. Even when you read that an industry is imploding, it’s hiring at the same time. When you read that a large company is laying off thousands of workers, it is almost always hiring some new people at the same time.
Now, to be fair, not all organizations will be hiring, but in all industries at all times, there is hiring. People die on the job and they need to be replaced. People decide to retire. They get injured. They go on maternity leave. Too many people take vacations at the same time, yet the work still has to get done. A department is downsized but the remaining workers don’t have the exact right skill sets, so HR has to bring in a couple of people with specific talents. Even when a bankrupt government or company has a hiring freeze, it will have an exception process for “essential workers.” The smarter large organizations hire new college grads every year in any economy, otherwise their idea flow would come to a screeching halt.
You cannot be an effective job seeker until you get this: all industries are hiring, right now, all around you. We’ll talk later about how to identify growth, but that’s not nearly as important as understanding that hiring goes on everywhere, all the time, even when companies and industries are contracting. You can’t get lucky, or develop friends on the inside, or get there first, until you can believe that jobs are out there.
You get a job by talking to people. You don’t get a job by having a great resume, a good interview look, a firm handshake, or a solid education. You get a job because you get in front of somebody, and she decides to add you to the payroll. You get to talk to employers by talking to people. Most job seekers look for jobs by talking to computer software. It’s faster to talk to people. People are more likely to pass you along than computers are. Computers are picky. People are helpful.
Your biggest job as a job seeker is to talk to people. That includes the classic interviewing for a known opening, of course, but it also means talking to everyone about your search. It also includes all...
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