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Got Game: How the Gamer Generation Is Reshaping Business Forever: How a New Generation of Gamers is Reshaping Business Forever - Hardcover

Beck, John C.; Wade, Mitchell

 
9781578519491: Got Game: How the Gamer Generation Is Reshaping Business Forever: How a New Generation of Gamers is Reshaping Business Forever
Hardcover
ISBN 10: 1578519497 ISBN 13: 9781578519491
Verlag: Harvard Business Review Press, 2004

Inhaltsangabe

Got Game reveals the profound impact that the "gamer generation" (already bigger than the baby boom) will have on the future of business. While games have made this group dramatically different in terms of their attitudes, expectations, and abilities, the potential of this generation has scarcely been noticed in most organizations. But managers won't be able to ignore gamers for long. Comprised of millions of rising professionals in the U.S. alone, the gamer generation will ultimately dominate the workforce - and they are already changing the rules of business.
Beck and Wade dispel common myths about gamers and reveal them as committed, team-oriented professionals who play to win. They offer specific strategies today's managers can use to bridge the generation gap and unleash gamers' hidden potential.

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Über die Autorin bzw. den Autor

John C. Beck is President of North Star Leadership Group, a senior adviser at Monitor Group, and Senior Research Fellow at the Annenberg Center of the Digital Future, University of Southern California.

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Verlag
Harvard Business Review Press
Erscheinungsdatum
2004
Sprache
Englisch
ISBN 10 
1578519497
ISBN 13 
9781578519491
Einband
Gebundene Ausgabe
Anzahl der Seiten
202
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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