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Inhaltsangabe
Offers a progressive guide to transforming your company into a place where killer apps are born. This title identifies the twelve fundamental design principles for building killer apps. It illustrates these principles with classic stories from history and examples from a range of industries that have successfully developed killer apps.
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Reseña del editor
Now in Paperback--A Business Week Bestseller! Over 100,000 hardcover copies sold!
When technologies, products, and services converge in radical, creative new ways, a killer app can emerge--a new application so powerful that it transforms industries, redefines markets, and annihilates the competition. Companies large and are swiftly attempting to remake themselves into organizations that nurture killer apps and successfully translate their digital strategy into market dominance.
With Unleashing the Killer App, Downes and Mui offer a progressive guide to transforming your company into a place where killer apps are born. Drawing from their experience and research with leading global businesses, the authors:
Unleashing the Killer App provides the tools, the techniques, and the proof that you need to incubate--perhaps even release--the killer app within your organization. Also available in hardcover; ISBN 087584801X, $24.95.
Biografía del autor
Larry Downes is a consultant with nearly twenty years of experience working with global businesses. He teaches law and technology at Northwestern University. Chunka Mui is a partner with Diamond Technology Partners and executive editor of the business magazine Context.
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Unleashing the Killer App: Digital Strategies for Market Dominance
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Harvard Business Review Press (edition Revised Edition), 2000
ISBN 10: 1578512611
ISBN 13: 9781578512614
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Unleashing the Killer App: Digital Strategies for Market Dominance
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Harvard Business Review Press, 2000
ISBN 10: 1578512611
ISBN 13: 9781578512614
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Unleashing the Killer App : Digital Strategies for Market Dominance
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ISBN 13: 9781578512614
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ISBN 13: 9781578512614
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Unleashing the Killer App: Digital Strategies for Market Dominance
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Unleashing the Killer App
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Unleashing the Killer App: Digital Strategies for Market Dominance
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Harvard Business Review Press, 2000
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ISBN 13: 9781578512614
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