Place to Space - Hardcover

Weill, Peter; Vitale, Michael R.

 
9781578512454: Place to Space
Hardcover
ISBN 10: 157851245X ISBN 13: 9781578512454
Verlag: Harvard Business Review Press, 2001

Inhaltsangabe

Place to Space is the essential e-business playbook that will give leaders the insight and confidence they need to operate successfully in both place and space. The book explains how traditional companies can adapt their bricks-and-mortar legacies to complement and bolster their online ventures. Based on extensive research into dozens of e-business initiatives, this book provides the first systematic, practical analysis of eight viable e-business models; an adaptable hybrid model for competing against online pure plays; and revolutionary schematic tools for analyzing current business models and evaluating promising new web initiatives. Through illuminating case studies of Lonely Planet, General Electric, CDNow, Reuters, and others, the authors show how each model works in practice--from how it makes money to the core competencies and critical factors required to implement it.

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Über die Autorin bzw. den Autor

Peter Weill is Director of the Center for Information Systems Research and Senior Research Scientist at MIT's Sloan School of Management.

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Verlag
Harvard Business Review Press
Erscheinungsdatum
2001
Sprache
Englisch
ISBN 10 
157851245X
ISBN 13 
9781578512454
Einband
Gebundene Ausgabe
Anzahl der Seiten
372
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar