Creativity Inc: Building an Inventive Organization - Hardcover

Mauzy, Jeff; Arthur, Kay A.; Harriman, Richard

 
9781578512072: Creativity Inc: Building an Inventive Organization
Hardcover
ISBN 10: 1578512077 ISBN 13: 9781578512072
Verlag: Harvard Business Review Press, 2003

Inhaltsangabe

RADICAL innovations always start with creativity--but many companies are allowing this critical wellspring to run dry. Jeff Mauzy and Richard Harriman argue that sustained leadership depends on making creativity a broad, enterprise-wide capability that is "on" all the time. In Creativity, Inc., they marshal forty years of research into how creative ideas happen and how they become innovations to reveal a set of fundamental principles for infusing creativity into every aspect of an organization. Through vivid examples from a wide range of industries, this book shows how companies can rework organizational climate, creative thinking, and actions to foster systemic creativity in individuals, in teams, and at the corporate level.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Jeff Mauzy is a Consulting Manager and Richard Harriman is Managing Partner at Synectics, a pioneering consulting firm specializing in business creativity and innovation.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Harvard Business Review Press
Erscheinungsdatum
2003
Sprache
Englisch
ISBN 10 
1578512077
ISBN 13 
9781578512072
Einband
Gebundene Ausgabe
Anzahl der Seiten
232
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar