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Inhaltsangabe
Brands are typically associated with products and businesses, but David McNally and Karl Speak suggest the same concept can be applied to individuals and relationships, with powerful results. Be Your Own Brand shows how personal branding, like product branding, creates a special type of relationship fueled by a strong belief system and tied to an emotional connection. The authors help readers understand the importance of relationships as the currency for success in their personal and business lives. They present specific tools for success that include simple principles that define the characteristics of a branded relationship; a clear model that defines one's unique personal brand; and a way to distill the essence of that brand into a meaningful and actionable ""brand promise."" This blueprint for ""personal branding"" will help all readers achieve maximum career success - quickly and permanently - without personal compromise or selling out.
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Brands are typically associated with products and businesses, but David McNally and Karl Speak suggest the same concept can be applied to individuals and relationships, with powerful results. Be Your Own Brand shows how personal branding, like product branding, creates a special type of relationship fueled by a strong belief system and tied to an emotional connection. The authors help readers understand the importance of relationships as the currency for success in their personal and business lives. They present specific tools for success that include simple principles that define the characteristics of a branded relationship; a clear model that defines one's unique personal brand; and a way to distill the essence of that brand into a meaningful and actionable ""brand promise."" This blueprint for ""personal branding"" will help all readers achieve maximum career success - quickly and permanently - without personal compromise or selling out.
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Be Your Own Brand: A Breakthrough Formula for Standing Out From The Crowd
Verlag:
Berrett-Koehler Publishers, 2003
ISBN 10: 1576752720
ISBN 13: 9781576752722
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Be Your Own Brand: A Breakthrough Formula for Standing Out From The Crowd
Verlag:
Berrett-Koehler Publishers, 2003
ISBN 10: 1576752720
ISBN 13: 9781576752722
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Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd
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Be Your Own Brand (CL): A Breakthrough Formula for Standing Out from the Crowd (none)
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Berrett-Koehler Publishers (edition ), 2003
ISBN 10: 1576752720
ISBN 13: 9781576752722
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Be Your Own Brand : A Breakthrough Formula for Standing Out from the Crowd
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Berrett-Koehler Publishers, Incorporated, 2003
ISBN 10: 1576752720
ISBN 13: 9781576752722
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Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd
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Berrett-Koehler Publishers, 2003
ISBN 10: 1576752720
ISBN 13: 9781576752722
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Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd
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Berrett-Koehler Publishers, 2003
ISBN 10: 1576752720
ISBN 13: 9781576752722
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Zustand: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Artikel-Nr. J07P-00395
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Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd
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Berrett-Koehler Publishers, 2003
ISBN 10: 1576752720
ISBN 13: 9781576752722
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Paperback. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 3.45. Artikel-Nr. G1576752720I2N00
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Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd
Verlag:
Berrett-Koehler Publishers, 2003
ISBN 10: 1576752720
ISBN 13: 9781576752722
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Paperback
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Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.45. Artikel-Nr. G1576752720I3N00
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