No matter how much trainers believe that their work is valuable, clients will always want solid, objective evidence that the training they're spending good money on is effective. ""Telling Training's Story provides the tools to do just that, allowing anyone to measure a training regime's effectiveness and prove it to customers. The book's central tool is the Success Case Method (SCM), and although the SCM is rigorous enough to convince even the harshest skeptic, it's also easy to understand. The book first explains how the SCM works, and then lays out a five-step plan that shows how to perform an SCM evaluation. Later chapters elaborate on the SCM process, providing in-depth instructions and guidelines. There are also four case studies that show how SCM evaluations were performed by global organizations. Filled with examples and checklists, ""Telling Training's Story levels the playing field by granting trainers the ability to prove what they know in their heart -- training works.
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Robert O. Brinkerhoff, Ed.D., an internationally recognised expert in evaluation and training effectiveness, has been a consultant to dozens of major companies and organisations in the United States, South Africa, Russia, Europe, Australia, New Zealand, Singapore, and Saudi Arabia. Brinkerhoff's clients include American Express, Anheuser-Busch, Anglo-American Corporation (Johannesburg), the Federal Aviation Administration, Compaq, Canadian Tire, EDS Corp., QUALCOMM, the U.S. Postal Service and the World Bank.
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