What all trainers know in their gut - that training and development is valuable and worthwhile - can be a hard sell to clients and customers who want real proof that training works. In "Telling Training's Story", training evaluation expert Robert Brinkerhoff offers a simple yet compelling way of measuring and proving training's impact for those clients who are focused on bottom-line results: The Success Case Method (SCM).Über den Autor:
Robert O. Brinkerhoff, Ed.D., an internationally recognised expert in evaluation and training effectiveness, has been a consultant to dozens of major companies and organisations in the United States, South Africa, Russia, Europe, Australia, New Zealand, Singapore, and Saudi Arabia. Brinkerhoff's clients include American Express, Anheuser-Busch, Anglo-American Corporation (Johannesburg), the Federal Aviation Administration, Compaq, Canadian Tire, EDS Corp., QUALCOMM, the U.S. Postal Service and the World Bank.
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