Analyzes how college athletic programs can contribute to the mission of a university in ways that reach beyond their roles in providing revenue and entertainment. Explores the history and role of athletic programs in higher institutions and how that role is evolving, and offers a philosophical rationale for setting a new standard for measuring the success of athletic programs, based on how a program helps the institution meet educational goals. Annotation c. by Book News, Inc., Portland, Or.
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JOHN R. GERDY is an education consultant located in New York City. He also teaches as a visiting professor in sports administration at Ohio University. Dr. Gerdy served as associate commsioner of the Southeastern Conference from 1989-1995, and as a legislative assistant at the NCAA from 1986-1989. He earned a master's in sports administration and a Ph.D. in higher education from Ohio University. A 1979 graduate of Davidson College, Dr. Gerdy achieved All-American honors in basketball. Davidson retired his jersey in 1979, and inducted Gerdy into its hall of fame in 1994.
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