Internationally known vegan and bestselling author John Robbins has continued his observations and investigations into food politics and food-related issues of the day in his popular HuffingtonPost column, foodrevolution.org.
No Happy Cows collects these recent observations along with never before published material for the first time in book form. Robbins shares his dispatches from the frontlines of the food revolution: From his undercover investigations of feed lots and slaughterhouses, to the rise of food contamination, the slave trade behind chocolate and coffee, what he calls the sham of “Vitamin Water,” and the effects of hormones on animals and animal products.
Robbin’s trenchant and provocative observations into the relationships between animals and the humans who raise them remind us of the importance of working for a more compassionate and environmentally responsible world.
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John Robbins is the author of The Food Revolution and Diet for a New America. Groomed to follow in the footsteps of his father, founder of the Baskin-Robbins ice cream empire, he chose a different, more authentic path for himself. He lives with his family in the Santa Cruz Mountains. Visit him at: www.foodrevolution.org.Review:
“John Robbins is the leading voice in the world for restoring humanity to its proper relationship with food, the Earth, and health.” ―Paul Hawken, author of Natural Capitalism
"John Robbins has inspired a revolution, plain and simple. He saw things that were wrong in the food industry long before any of us did, and with his brilliant research and compelling insight, caused a seismic shift in the way we Americans behold our dinner plates. This book is not only clarifying in terms of the physical, environmental, and spiritual effects of food, but it is inspiring enough to cause material change." –Kathy Freston, New York Times bestselling author of Quantum Wellness and Veganist
"This compilation of previously published essays, along with some new material, by best-selling author Robbins (The Food Revolution: How Your Diet Can Help Save Your Life and Our World) examines the physical, social, economical, and environmental effects of industrialized food production. While a longtime promoter of a varied, plant-based diet, Robbins acknowledges that many people also want to eat animal products; for that audience, he espouses the benefits of supporting humane, natural farming practices that promote sustainability while providing nutritious, affordable food for everyone. The book’s title derives from Robbins’s lawsuit with PETA against the California Milk Board’s “Happy Cows Come from California” advertising campaign. He discusses large-scale agribusinesses, misleading advertisements, food labeling, and government regulations of agriculture, all while providing information for his claims and deftly avoiding steamrolling readers with technical language or invective.
Verdict: Robbins sounds like a close friend who is very passionate about his cause. Like a good pal, he encourages readers to make informed choices about what they consume and how they spend their money. He believes even small steps can have big impacts if more people join his food revolution." ―Meagan Storey, Virginia Beach, Library Journal, May 4, 2012
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