Innovation is universally recognized a a key component of First World economies taht is vital for continued prosperity. Innovation is diriven by the generation of effective novelty-in other words, creativity. However, both in higher education and also in business and industry, insufficient effort is being made to encourage and develop creativity, with negative consequences for innovation. This is partly due to inadeuqate understanding of what creativity is and how it can be fostered. The present book draws on complementary views of creativity and innovation to create a more detailed and more highly differentiated model.
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Zustand: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Artikel-Nr. rev2401490676
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