PERSUASIVE COMMUNICATION 2/E - Softcover

Stiff, James B.; Mongeau, Paul A.

 
9781572307025: PERSUASIVE COMMUNICATION 2/E
Softcover
ISBN 10: 1572307021 ISBN 13: 9781572307025
Verlag: GUILFORD PUBN, 2002

Inhaltsangabe

This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organization and wealth of concrete examples, this is an ideal text for advanced undergraduate- and graduate-level courses for students with a basic understanding of quantitative research methods.

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Über die Autorin bzw. den Autor

James B. Stiff, PhD, is President of Trial Analysts, Incorporated, a litigation consulting firm with offices in Dallas and College Station, Texas. He previously taught at Michigan State University, Arizona State University, and the University of Kansas.

Paul A. Mongeau, PhD, is a Professor at the Hugh Downs School of Human Communication at Arizona State University. He previously spent 15 years teaching at Miami University in Oxford, Ohio.

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Verlag
GUILFORD PUBN
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
1572307021
ISBN 13 
9781572307025
Einband
Taschenbuch
Anzahl der Seiten
351
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Verantwortliche Person
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